When It Comes to Measuring Variables for Evaluation Research

question 22

Multiple Choice

When it comes to measuring variables for evaluation research:

• A)multiple indicators are suggested.
• B)existing measures should be used where possible.
• C)measures do not need to be of as high validity and reliability as for basic research purposes.
• D)both multiple indicators are suggested and existing measures should be used where possible.

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Definitions:

Independent Distribution Channels

Networks or pathways that goods and services follow to get from the manufacturer to the final consumer without being directly controlled by the manufacturer.

Global Company

A business that operates in multiple countries across the world, often having a broad product or service reach.

New Market

Refers to an untapped or emerging area of demand or a geographic region where a product, service, or idea has not been previously offered or explored.