Examlex
Affirmative action programs were introduced at a time when minorities were making rapid progress.
Cost Per Click
A digital advertising model used to direct traffic to websites, where an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Objective-and-task
A method of determining advertising budgets based on defining specific objectives and estimating the cost of tasks needed to achieve these objectives.
IMC Budget
The financial plan allocated for Integrated Marketing Communications, supporting coordination among various promotional tools and messaging efforts.
Reach and Frequency
Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).
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