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Adding new,related products or services for present customers is called
Measures
Tools or instruments used to quantify or categorize variables, typically for the purpose of research or assessment.
Test Validity
The degree to which a test accurately measures what it intends to measure.
Hypothetical Constructs
Theoretical entities or concepts that are not directly observable but are used to explain or predict behavior or phenomena.
Test Responses
The answers or reactions provided by individuals when they are subjected to a test or assessment.
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