A Large Supermarket Chain in Nigeria Is Conducting Research into Consumer

question 1

Multiple Choice

A large supermarket chain in Nigeria is conducting research into consumer purchasing behaviour. It has 12 regions with 30 stores on average in each region. In order to save travel time, they decide to conduct the research in 10 randomly selected stores in each of 4 regions. What type of sampling approach is this an example of?

• A) Multi-stage sampling
• B) Stratified sampling
• C) Cluster sampling
• D) Simple random sampling

---

Definitions:

Marijuana

A psychoactive drug derived from the Cannabis plant, used for medical or recreational purposes, known for its relaxing effects.

Car Accidents

Incidents involving vehicles on roads that result in damage, injury, or death.

Endocannabinoids

Natural compounds in the body that activate the same neural receptors as cannabinoids found in cannabis, involved in various physiological processes.

Internally Produced Chemicals

Substances synthesized within the body, such as hormones and neurotransmitters, that regulate various physiological functions.