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A large supermarket chain in Nigeria is conducting research into consumer purchasing behaviour. It has 12 regions with 30 stores on average in each region. In order to save travel time, they decide to conduct the research in 10 randomly selected stores in each of 4 regions. What type of sampling approach is this an example of?
Deception
The act of misleading or lying to participants about the true nature or purpose of a study or experiment.
Sexual Assault
Any type of sexual contact or behavior that occurs without the explicit consent of the recipient.
Informed Consent
A process ensuring that a participant is fully aware of the research's nature, benefits, risks, and the right to withdraw before agreeing to participate.
Fraud
Fabrication of data.
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