Subdividing a Market into Distinct Subsets of Customers According to Their

question 2

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is known as

• A) market penetration.
• B) product diversification.
• C) market segregation.
• D) market segmentation.
• E) positioning.

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Definitions:

Self-Monitoring

The degree to which individuals regulate their behavior to fit the social situation, involving the adjustment of one's performance to create the desired impression.

Self-Presentations

The process by which individuals attempt to control the impressions others form of them, often through controlling information in social interactions.

Accepted by Others

The state or experience of being received favorably or approval by a social group.

Flow State

A psychological state in which a person is fully immersed in an activity, feeling energized and focused, losing track of time and self-consciousness.