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Bonnie has been tasked with performing an analysis on her company's firewall infrastructure. The organization has a number of office locations across the United States in addition to a number of people that work remotely from home. She finds that many of the existing firewalls are no longer supported by the manufacturer and has convinced the company to allocate some budget to find a solution to replace them. Which of the following might she recommend as a replacement?
Willingness-To-Pay
The maximum amount an individual is ready to spend to purchase a good or service or to avoid something undesirable.
Marginal Cost
The price required to create another unit of a good or service.
Advertising Elasticity of Demand
The responsiveness of the quantity demanded of a good to a change in the amount of advertising for that good.
Marginal Cost of Production
The change in total production costs that comes from making or producing one additional item.
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