A Professional Interviewer Holds a 90-Minute Discussion with One Member

question 43

Multiple Choice

A professional interviewer holds a 90-minute discussion with one member of the target market to find out why that respondent purchases a particular brand of clothing.This is an example of a ____.

• A)depth interview
• B)concept test
• C)focus interview
• D)hermeneutic analysis

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Definitions:

Visual Aids

Visual aids are objects, images, or presentations used to enhance the communication of information, making it easier to understand, remember, or engage with.

Executive Summary

Executive Summary is a concise overview of a document or presentation that highlights the main points, findings, or recommendations.

Overview

A broad and comprehensive summary of a topic, situation, or area of interest.

Important Points

The key or central ideas and arguments that are crucial to understanding a topic or issue.