When Focus Group Participants Are Shown a Drawing of a New

question 25

Short Answer

When focus group participants are shown a drawing of a new type of car and are asked for their reactions,this is called a(n)____________________.

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Definitions:

Six Dimensions

Often refers to frameworks categorizing various aspects of human life or organizational characteristics, such as Hofstede's six dimensions of national cultures.

Spiritual Substance

An immaterial substance that is often associated with the divine or with the essence of consciousness.

Social Consensus

General agreement among members of a society or a group on basic values, beliefs, and norms.

Earth Moves

A term often related to the perceptible shifting or movement of the Earth’s surface due to natural phenomena like earthquakes.