Which Aspect of the Marketing Mix Is Represented by the Value

question 19

Multiple Choice

Which aspect of the marketing mix is represented by the value that a consumer places on a good when the consumer purchases that good?

• A)product
• B)place
• C)price
• D)promotion

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Definitions:

Inductive Argument

A form of reasoning in which the premises are viewed as supplying some evidence, but not full assurance, of the truth of the conclusion.

Porridge

A hot cereal made by boiling grains, typically oats, in water or milk, often eaten as a breakfast dish.

Emperor

A sovereign ruler of great power and rank, especially one ruling an empire.

Deductive Argument

A type of argument where, provided the premises are true, the conclusion necessarily follows and must be true as well, based on the logical structure of the argument.