A Research Organization That Develops a Unique Methodology for Studying

question 72

Short Answer

A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation)is called a(n)____________________ research service.

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Definitions:

Compensation

Payment or reward given for services rendered, loss incurred, or for the performance of duties or responsibilities.

Board of Directors

A group of individuals elected by shareholders to make major decisions and oversee the management of a corporation.

Shares of Stock

Units of ownership in a corporation that represent a claim on a portion of the corporation's assets and earnings.

Transferable

Capable of being passed from one entity to another, either through sale, gift, or by operation of law, thereby changing ownership or rights.