One Way to Describe Marketing Research Is to Categorize It

question 67

True/False

One way to describe marketing research is to categorize it based on the four possible functions that it serves in business: foundational,testing,issues,and validation.

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Definitions:

Strategic Planning

A methodical procedure for imagining a preferred future and converting this vision into general objectives and a series of actions to realize them.

Marketplace

An open environment for buying and selling goods, services, or ideas, either physically or online.

Ethical Stand

Represents a person's or organization's positioning on moral principles or issues, guiding their behavior and decisions.