A Marketing Manager Is Attempting to Decide Whether a New

question 16

Multiple Choice

A marketing manager is attempting to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted.Which question should this manager ask himself or herself?

• A)Is the proposed research expenditure minimal?
• B)Will the information gained by marketing research be interesting?
• C)Will the payoff from the research be worth the dollar expenditures for research?
• D)Is the information useful to customers?

---

Definitions:

Social Media Marketers

Professionals who specialize in promoting products, services, or brands through social media platforms to engage target audiences.

Brand Sentiment Indicators

Measurements or signals used to assess the general public's attitudes and feelings towards a brand, often analyzed through social media engagement and feedback.

Viral Spread

The rapid dissemination of content or information through the network effect on social media or the internet.

Campaign Effectiveness

A measure of how well a marketing campaign achieves its objectives, often evaluated through metrics such as reach, engagement, and conversion rates.