If an Organisation Has a Corporate Image Linked to CSR

question 10

Multiple Choice

If an organisation has a corporate image linked to CSR, then the organisation will be most interested in:

• A) ROI
• B) Event social impact
• C) Event environmental impact
• D) Profitability of the event

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Definitions:

Attributes

Characteristics or features of a product, service, or entity that are significant or desirable to stakeholders.

Loyalty

The quality of being faithful to a brand, company, or service, often resulting from customer satisfaction, trust, and positive experiences.

Positioning Statement

A brief description that outlines how a brand or product fits into the market and what differentiates it from competitors, aimed at capturing the intended target market's interest.

Differentiating

The process of making a product or service stand out from competitors in the market by emphasizing unique features or benefits.