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In a changing-criterion design
Ethnic Market
Ethnic Market refers to a market segment composed of individuals sharing a common cultural or racial background, often targeted with tailored products or marketing messages.
High-Context Culture
A communication style in societies where people have close connections over a long period and tend to infer meanings beyond the spoken word.
Visible Minorities
Individuals who are non-Caucasian in race or non-white in color and are a minority in a particular social or cultural context.
Subcultural Groups
Groups that exhibit cultural patterns that set them apart from the broader society, often having their own distinct values, norms, and lifestyle preferences.
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