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Cheesman and Merkle indicated that there is a difference in verbal awareness for items presented above a subjective threshold and for those presented below the subjective threshold. How does Cheesman and Merkle's work affect your thinking about the need for verbal reports? Explain your answer.
Presidential Nomination
The process by which a political party selects its candidate for the presidency, usually culminating in a national convention.
Public Approval Rating
A statistical measure that reflects the percentage of the population that approves or supports a particular political figure or government policy.
Carter Years
Referring to the presidency of Jimmy Carter in the United States from 1977 to 1981, marked by significant domestic and international challenges.
Ross Perot
An American business magnate and politician who founded Electronic Data Systems and ran as an independent candidate in the 1992 and 1996 U.S. presidential elections.
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