Differentiate Between Upward and Downward Communication in Workplaces

question 31

Essay

Differentiate between upward and downward communication in workplaces.

---

Definitions:

Selling Points

Features or benefits of a product or service highlighted to attract and convince potential buyers.

Benefits

The advantages or positive outcomes obtained from a product, service, or action, contributing to an individual's or group's well-being or objectives.

AIDA Model

A marketing framework that describes the stages a customer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.

Persuasive Messages

Communications designed to influence or convince the audience of a particular view, idea, or action.