Carla Is Trying to Quit Smoking

question 185

Multiple Choice

Carla is trying to quit smoking. As part of her behavioural assessment, she is asked to maintain a diary and record what occurred before, during and immediately following each time she smoked a cigarette, in real time. That is, she had structured record sheets for each day. This type of assessment is referred to as

• A) ecological momentary assessment.
• B) self-report.
• C) direct observation.
• D) behavioural interview.

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Definitions:

Selective Distribution

A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.

Intensive Distribution

A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.

Exclusive Distribution

A level of distribution density whereby only one retailer in a specific geographic area carries the firm’s products.

Distribution Intensity

The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).