Pioneering Firms Often Have Distribution Advantages Over Follower Firms Because

question 11

Multiple Choice

Pioneering firms often have distribution advantages over follower firms because:

• A)distributors are wary of the high switching costs for end-consumers
• B)distributors are often reluctant to take on second or third brands
• C)distributors are can never enjoy the positive network effect
• D)dollower firms are typically stuck in the middle

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