Which of the Following Illustrations Exemplifies Behavioural Segmentation

question 8

Multiple Choice

Which of the following illustrations exemplifies behavioural segmentation?

• A)Uni-Marts,a convenience store operator,focuses on small towns and rural areas,thereby avoiding big competitors.
• B)In the United States,car companies have found ways to cater to the needs of the multicultural segment.
• C)The sales of certain kinds of products such as trade magazines are tied closely to occupational type.
• D)Over the years,Volvo has emphasised safety whereas Jaguar has emphasised styling,quickness and status.

---

Definitions:

Cognitive Moral Development

A theory that explains the stages through which individuals evolve in their ability to reason morally, from basic understanding to sophisticated ethical reasoning.

Social System

An organized and interdependent constellation of institutions, groups, and norms that collectively shapes the behaviors and relationships of individuals within a society.

Duty to Society

The responsibility of individuals and organizations to act in the best interests of the community at large, contributing positively to the welfare of others.

Social Contract

A theoretical agreement within a society or between the governed and the government, defining and limiting the rights and duties of each.