Which of the Following Examples Best Illustrates Perceptual Positioning

question 13

Multiple Choice

Which of the following examples best illustrates perceptual positioning?

• A)Kellogg's breakfast cereal in new chocolate and honey flavours
• B)Volvo's latest SUV featuring 225 horsepower and a fuel efficiency of 7.65 kilometres per litre
• C)L'Oreal's new range of water resistant lipstick in fruit flavours
• D)Colgate's toothpaste with enhanced freshness of breath and sparkly teeth

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Definitions:

Alkaloid

A class of naturally occurring organic compounds that mostly contain basic nitrogen atoms, often found in plants and possessing pharmacological effects.

Tobacco

A plant whose leaves are dried and fermented before being used in various ways, such as smoking, chewing, or sniffing, often containing nicotine, an addictive substance.

Fight-Or-Flight Response

Physiological changes in the human body that occur in response to a perceived threat, including the secretion of glucose, endorphins, and hormones as well as the elevation of heart rate, metabolism, blood pressure, breathing, and muscle tension.

Physiological Effects

The changes in the normal functioning of the body resulting from various factors, such as disease, substances, or environmental conditions.