A Bank Positions Itself Using Its Deposit Safety Attribute

question 15

Multiple Choice

A bank positions itself using its deposit safety attribute.Why would this positioning not create an impact in the consumer's mind?

• A)Because consumers can consider only those attributes of which they are aware.
• B)Because the positioning effort was kept too simple and complexity was not included.
• C)Because the importance attached to the deposit safety attribute is large and uniform across various consumers.
• D)Because all the alternative brands are perceived to be about equal on that dimension.

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Definitions:

Multi-Directional Development

The concept that human development occurs in various directions, indicating gains, losses, growth, and decline across the lifespan.

Discontinuity

A break or gap in a sequence, process, or in continuous development, often leading to a significant change or variation.

Larva

The immature, wingless, and often wormlike feeding stage of an insect that undergoes complete metamorphosis.

Multi-Contextual

Pertaining to or involving multiple contexts or environments, emphasizing the variation of experiences across different settings.