Identify the Limitation of Product Positioning Analysis

question 13

Multiple Choice

Identify the limitation of product positioning analysis.

• A)It does not tell the marketer which positions are most appealing to customers.
• B)It does not include a tool to identify gaps where an opportunity for developing a new product exists.
• C)It does not include a tool indicating how products within a category compare on the level of as many attributes as are relevant.
• D)It does not indicate how alternative products are positioned relative to one another in customers' minds.

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Definitions:

Positive Reactions

Responses or behaviors that express approval, satisfaction, or pleasure in a particular context.

Negative Reactions

Unfavorable responses or feedback to stimuli, events, or actions.

Values

Fundamental beliefs or principles that guide behavior and decision-making, often reflecting what is important to an individual or culture.

Attitudes

Enduring sets of beliefs and feelings about people, objects, or concepts that influence behavior.