The Competitive Environment in Some Industries Is Witnessing Developments Such

question 3

Multiple Choice

The competitive environment in some industries is witnessing developments such as build-to-order processes,mass-customisation of products and computer-aided design technology.What reason can be attributed to the rising importance of marketing segmentation in such an environment?

• A)Population growth has increased,and more product markets are maturing.
• B)Social and economic forces have resulted in customers with less disposable income.
• C)An increasing trend toward microsegmentation exists in which extremely small market segments are targeted.
• D)Competitive inertia during the market shakeout period as the market transitions from product maturity to the decline stage.

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Definitions:

Deejay

A person who selects and plays recorded music for an audience, traditionally in settings like radio stations or nightclubs.

External Environment

Factors and forces outside an organization that affect its performance, including economic, social, technological, legal, and political elements.

Organizational Planned Change

A deliberate process initiated by an organization to improve or alter its current state for better results.

HR Planning

The process by which an organization ensures that it has the right number and kind of people, at the right place, at the right time, capable of effectively and efficiently completing tasks that will help the organization achieve its overall strategic goals.