Market Segmentation

question 30

Multiple Choice

Market segmentation:

• A)is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics
• B)should only be utilised in developed countries
• C)is not conducted until after targeting has been conducted
• D)is conducted after positioning has been conducted

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Definitions:

Payment

The act of providing money or other compensation to fulfill a transaction or obligation.

Order Paper

A financial or legal document that is payable to the holder or the individual whose name appears on the document.

Endorsed

Officially approved or recommended; in finance, it refers to signing the back of a negotiable document to make it payable to someone other than the stated payee.

Negotiated

Discussed and agreed upon by parties involved, typically resulting in a formal agreement or contract that accommodates the interests or conditions of those parties.