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Explain Niche-Market and Growth-Market Strategies.Provide Relevant Examples

question 29

Essay

Explain niche-market and growth-market strategies.Provide relevant examples.


Definitions:

Total Cost

Represents the complete amount of expenses incurred by a business in producing goods or services.

Contribution Margin Per Unit

The selling price of a product minus its variable costs, representing the amount each unit contributes to covering fixed costs and generating profit.

Sales Revenue Per Unit

The amount of money generated from selling one unit of a product, before any expenses are subtracted.

Variable Cost Per Unit

The cost associated with producing one additional unit of a product, which varies with the level of production.

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