Whereas Geodemographic Descriptors Identify Consumer Target Market Segments Based on Who

question 30

True/False

Whereas geodemographic descriptors identify consumer target market segments based on who they are,what they do and where they are; behavioural descriptors identify consumer target market segments based on how consumers behave.

---

Definitions:

Button

A graphical control element in a user interface that triggers a certain event when clicked or tapped, such as submitting a form or opening a new window.

Find Unmatched Records Wizard

A tool in database software designed to help users identify records in one table that do not have corresponding entries in another.

Parent Table

In database management, a table that has one or more related child tables through a primary key to foreign key relationship.

Orphan Records

Refers to data entries that do not have a corresponding entry in a related table, effectively lacking an existing parent record.