AmazonCom's Substantial Expenditures on Warehousing and Order Fulfilment Activities Were

question 3

Multiple Choice

Amazon.com's substantial expenditures on warehousing and order fulfilment activities were investments that earned the loyalty of existing customers.This is typical of a:

• A)market penetration strategy
• B)diversification strategy
• C)customer orientation strategy
• D)customer development strategy

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Definitions:

Probability

A valuation in the form of a number between 0 and 1 that assesses the possibility of an event's occurrence.

Sealed-Bid

A method of auction or tendering process where all bidders simultaneously submit their bids in secret, to be opened at a predetermined time.

Lemons

A term used in economics to describe a product of lower quality that is hard to distinguish from higher quality products before purchase.

Expected Value

The mean of all potential outcomes of a random variable, adjusted according to their individual probabilities of occurrence.