AmazonCom Pursued a Combination of Actions, Such as Making Service

question 38

Multiple Choice

Amazon.com pursued a combination of actions, such as making service improvements and cutting costs, as well as forming alliances with web portals to expand its share of online shoppers, even though the expense of such activities postponed the firm's ability to become profitable.This is an example of expansion by:

• A)diversifying
• B)selling existing products to new segments
• C)developing new products for current customers
• D)increasing market penetration of current product

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Definitions:

Family Values

Set of beliefs usually associated with conservatism that stressed the superiority of nuclear family, heterosexual marriage, and traditional gender roles.

Immigration

The action of moving to a foreign country or region with the intention of settling there, often driven by factors like economic opportunity, war, or persecution.

Rwandan Genocide

A mass slaughter in 1994 that resulted in the deaths of up to 800,000 Tutsi and moderate Hutu, in an ethnic conflict in Rwanda.

September 11 Attacks

The terrorist attacks carried out by al-Qaeda on the United States on September 11, 2001, involving the destruction of the World Trade Center in NYC and damage to the Pentagon.