Contribution Analysis

question 18

Multiple Choice

Contribution analysis:

• A)Helps in obtaining an accurate picture of a product's value by allocating all costs to it.
• B)Involves fixed joint costs that cannot be linked directly to a single unit of analysis.
• C)Is helpful in determining the yield derived from the application of additional resources.
• D)Uses both direct and indirect costs to the unit of analysis.

---

Definitions:

Denial Category

A classification in crisis communication used when an organization denies responsibility for an incident or issue.

Benoit's Theory

A communication theory developed by William L. Benoit focusing on image restoration strategies organizations use to mitigate the impact of negative public incidents.

Lacks Credibility

A condition or situation in which an individual or source is not perceived as trustworthy or believable.

Coombs' Model

A crisis communication framework developed by Timothy Coombs to help organizations effectively respond to and manage crises.