Key Issues in an Annual Marketing Plan

question 20

Multiple Choice

Key issues in an annual marketing plan:

• A)Identify the main opportunities and threats to the product that the plan must deal with in the coming year.
• B)Summarise the overall strategic approach that will be used to meet the plan's objectives.
• C)Describe actions to be taken if specific threats or opportunities materialise during the planning period.
• D)Specify the goals to be accomplished in terms of sales volume,market share and profit.

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Definitions:

Regression Output

This is the result of regression analysis, typically showing the relationship between independent variables and the dependent variable.

Cargos

Goods or commodities transported for commercial gain, typically by ship, aircraft, or other vehicles.

Cost Behaviours

The relationship between costs and changes in business activity levels, including fixed, variable, mixed, and step costs.

Cost Driver

A factor that causes a change in the cost of an activity, serving as a basis for allocating costs in activity-based costing.