A Distinct Subset of People with Similar Needs,circumstances and Characteristics

question 13

Multiple Choice

A distinct subset of people with similar needs,circumstances and characteristics that lead them to respond in a similar way to a particular product or service offering is known as a:

• A)market segment
• B)target market
• C)penetrated market
• D)marketing mix

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Definitions:

Fruits

The mature ovary of a flowering plant, usually containing seeds. Fruits serve as a means for plants to disseminate seeds.

Loam

Soil with roughly equal amounts of sand, silt, and clay.

Silt

Fine-grained soil or sediment with particles smaller than sand and larger than clay, often carried by water and deposited as sediment.

Clay

A natural, earthy material composed of fine-grained minerals, often used in pottery, bricks, and sculpture, known for its plasticity when moist.