Which of the Following Is the First Step in Building

question 116

Multiple Choice

Which of the following is the first step in building a social media plan?

• A) Listen to determine opportunities
• B) Integrate the plan
• C) Segment and target the social media customer
• D) Select social media tools
• E) Establish social media objectives

Differentiate between wisdom and knowledge in sales.

Comprehend the concept of account penetration and the factors influencing it.

Identify the steps and attitudes important in service recovery processes.

Understand the various techniques and strategies involved in closing a sale.

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Definitions:

Cash Flows

The sum total of monetary transfers into and away from a business, crucially impacting its solvent status.

NPV

Net Present Value, a method used in capital budgeting to evaluate the profitability of an investment or project, by calculating the difference between the present value of cash inflows and outflows.

Forecasting Risk

The potential for a significant difference between forecasted and actual results due to assumptions or model inaccuracies.

Projected Fixed Costs

Estimated costs that do not vary with the volume of output or sales, typically including expenses like rent, salaries, and insurance.