For Minute Maid's New Line of Juice Drinks to Be

question 154

Multiple Choice

For Minute Maid's new line of juice drinks to be successful, the company developed a promotion mix to reach a wide audience. The most effective promotion mix for reaching a wide audience would include ____ and ____.

• A) advertising; publicity
• B) advertising; sales promotion
• C) sales promotion; personal selling
• D) sales promotion; publicity
• E) personal selling; advertising

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Definitions:

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