Turner's Garage, an Automotive Repair Shop, Sends Out a Direct-Mail

question 130

Multiple Choice

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price.Which sales promotion objective is Turner's Garage trying to accomplish?

• A) Neutralising competitive promotional offers
• B) Increasing reseller inventories
• C) Boosting sales to current customers
• D) Steadying irregular sales patterns
• E) Drawing new customers

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Definitions:

Boredom Susceptibility

The tendency of an individual to feel bored when not engaged in stimulating activities.

Thrill and Adventure Seeking

This refers to the desire or tendency of individuals to engage in activities that are exciting, risky, or adventurous, often for the sensation or experience it provides.

Behavioral Change

A modification in an individual's actions or reactions as a result of experiences, learning, or external influences.

Elation

A state of elevated happiness, joy, or euphoria, often characterized by high energy and enthusiasm.