A Return of Part of the Purchase Price to the Consumer

question 135

Multiple Choice

A return of part of the purchase price to the consumer is known as a

• A) premium.
• B) rebate.
• C) sample.
• D) point-of-purchase coupon.
• E) discount.

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobia and anxiety through gradual exposure to the feared object or situation combined with relaxation techniques.

Extinction

In behavioral psychology, the gradual weakening of a conditioned response that results in the behavior decreasing or disappearing.

Transformational Grammar

A theory of grammar that focuses on the syntactic transformations that relate surface structures and deep structures in language.

Surface Structure

In linguistics, the outward form of a sentence which can vary without changing its underlying meaning.