If Jeans Inc

question 165

Multiple Choice

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of

• A) advertising.
• B) sales promotion.
• C) integrated marketing communications.
• D) personal selling.
• E) public relations.

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Definitions:

Irish Canadian

Canadians of Irish descent or origin, contributing to Canada's cultural and social fabric.

Singapore

An island city-state in Southeast Asia, known for its robust economy, multicultural population, and as a global financial hub.

Dark-Skinned Man

A descriptive term referring to an individual with a higher melanin pigment concentration in the skin, commonly associated with people of certain racial or ethnic backgrounds.

Sidewalk

A paved path for pedestrians at the side of a road.