Examlex
Which of the following is not a characteristic of out-of-home advertising?
Maytag Washer
A brand and type of washing machine known for its durability and reliability, manufactured by the Maytag Company.
Segmentation Variable
A characteristic used to divide a market into clearly identifiable segments, such as age, gender, income, or lifestyle.
Benefit
The advantage or positive impact that one receives from using a product, service, or undertaking an action, offering improvement or value.
Trial Close
A sales technique where the seller asks potential buyers questions that assume the sale has been made to gauge their readiness to complete the purchase.
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