All of the Following Are Helpful in Evaluating the Effectiveness

question 126

Multiple Choice

All of the following are helpful in evaluating the effectiveness of advertising except

• A) past sales.
• B) responses to coupon offers.
• C) salespersons' salaries.
• D) consumer surveys by research organisations.
• E) current sales.

---

Definitions:

Hydrogen Bond

Hydrogen atoms bound covalently to either N or O atoms have a small positive charge that is weakly attracted to the small negative charge of other atoms, such as O or N; it can occur within a molecule or between different molecules.

Intermolecular

Pertaining to forces or interactions that occur between molecules.

Intramolecular

Refers to reactions or processes occurring within a single molecule.

Synthesis Reactions

Chemical reactions in which two or more substances combine to form a more complex product.