Vitalink Company Does Marketing Research and Then Plans, Creates, and Places

question 152

Multiple Choice

Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services. Vitalink Company is a(n)

• A) publicist.
• B) advertising medium.
• C) marketing broker.
• D) promotion specialist.
• E) advertising agency.

---

Definitions:

Exchange

A platform or marketplace where goods, services, or securities are traded between parties.

Time Utility

The value added to products or services by making them available when they are needed.

Good Or Service

Products offered in the market that can be either tangible (goods) or intangible (services) to satisfy consumer needs or wants.

Customers Want

The desires or needs that consumers express, which can influence their buying behavior and decisions.