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Promotional Campaign Objectives Can Create Awareness of a New Product

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Promotional campaign objectives can create awareness of a new product.


Definitions:

Pay-per-view

a television service in which viewers pay for each individual program they watch.

Marginal Revenue

The increase in revenue a business achieves through the sale of one extra item or service.

Cable TV

A method of providing TV programming to viewers through radio frequency signals sent via coaxial cables or through pulses of digital light.

Tuition Fees

Charges imposed by educational institutions for instruction and other services, a major component of the cost of higher education.

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