Click It, Inc. Travis Is a Salesperson for Click It, Inc. Click It

question 34

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. When Travis thinks of products and brands adding value to the company that sells them, which concept is he referring to?

• A) Equilibrium brand
• B) Brand extension
• C) Generic name
• D) Brand demand
• E) Brand equity

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Definitions:

Membrane Permeability

The quality of a biological membrane that allows substances to pass through it, controlling the entry and exit of materials.

K+

Potassium ion, an essential electrolyte involved in various body functions including nerve signal transmission and muscle contraction.

Hyperpolarize

A change in a cell's membrane potential that makes it more negative, moving it further away from initiating an action potential.

Hyperpolarization

An increase in a cell's membrane potential, making the interior of the cell more negative and less likely to fire an action potential.