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Marketers' Contributions of Resources to Community Causes Such as Education

question 122

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Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.


Definitions:

Respect for People

The fundamental consideration and ethical treatment of individuals, recognizing their rights, diversity, and dignity.

Customer Service

The assistance and advise provided by a company to those people who buy or use its products or services.

Ethical Behavior

The practice of acting in ways that are morally right and beneficial to society, following principles of integrity and fairness.

Moral Philosophy

Concerns the principles, rules, and values that individuals consider in determining what is right or wrong in their conduct.

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