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Competitors are likely to strongly launch a counter attack if:
Fixed Overhead
Regular, fixed costs that do not vary with the level of production or sales, such as rent, salaries, and insurance.
Capacity
The maximum amount of goods or services a company can produce or deliver in a given period with existing resources.
Allocation Base
A criterion or measure used for distributing overhead costs among various products, services, or departments within a business.
Traditional Costing
A costing method that allocates overhead based on a single predetermined rate, usually ignoring the varying demands different products place on resources.
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