Gail Has Been Working with a Client Who Was a Victim

question 15

Multiple Choice

Gail has been working with a client who was a victim of a home invasion and rape. Gail is now having dreams in which she is being attacked and she reports that she often feels anxious. Gail is experiencing:

• A)Over-identification with the client
• B)Insidious trauma.
• C)Vicarious trauma
• D)Identification with the aggressor

Know the various cost-effective methods of test marketing.

Recognize the necessity of following each stage in the New Product Development (NPD) process for its effectiveness.

Identify the different adopter categories in the product adoption process and their characteristics.

Understand the concept of experiential products and their marketing challenges.

---

Definitions:

Internal Locus

A psychological concept indicating that individuals believe they have control over the events in their lives.

Destiny

A predetermined course of events often considered to be an irresistible power or agency.

Franchise Outlet

A retail location operating under a licensed brand or business model granted by the franchisor.

Self-employed Service

A business model where individuals offer their skills and services directly to clients without being employed by a company, often requiring entrepreneurship and independence.