Three Different University Students Are Exposed to a Television Advertisement

question 67

Multiple Choice

Three different university students are exposed to a television advertisement for a new Apple computer. The advertisement contains detailed information about the computer, along with a catchy jingle: *Mary is currently in the market for a new computer, as her roommate spilled coffee on her old one. Mary is studying at her desk for an exam as the advertisement plays on the screen in the background.
*Terri is working out at the recreation center and is watching television as she exercises. The ad appears on the channel she is watching. She bought a new PC last semester.
*Chris is sitting in the campus computer support office when the advertisement appears on the portable TV in the office. He is watching television to pass the time and is enjoying the break from studying. Chris is very interested in computers because he is a computer science major and interns in the computer support office 5 hours a week. According to the elaboration likelihood model of persuasion, which of the students would most likely be persuaded by the ad through the central route to persuasion?

• A) Mary
• B) Terri
• C) Chris
• D) None of them would be persuaded through the central route.
• E) All of them would be persuaded through the central route.

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Definitions:

Employers

Individuals or entities that hire and pay others for their labor or services in a variety of employment contexts.

Wage Earners

Individuals who receive compensation for their labor or services in the form of wages or salary.

Perfectly Inelastic

Describes a situation where the quantity demanded or supplied is completely unresponsive to price changes.

Excise Tax

A tax levied on specific goods or services, such as tobacco, alcohol, and gasoline, often intended to discourage their use or generate revenue.