The Four Elements of the Marketing Mix Are

question 23

Multiple Choice

The four elements of the marketing mix are:

• A)product, price, place, and position
• B)price, position, place, and promotion
• C)place, product, price, and promotion
• D)promotion, place, prestige, and product
• E)position, price, product, and promotion

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Definitions:

Assignment

A transfer of rights or property from one party to another.

Transferee

A transferee is an individual or entity that receives a transfer of property, rights, or interest from another.

Impostor Rule

A legal theory pertaining to fraudulent representation, where a person deceitfully assumes the identity of another to gain a benefit or cause harm.

Order Paper

A financial document that requires payment to a specific person or entity and is transferable by endorsement.