Examlex
Placing marketing messages in unexpected places increases novelty and thus salience.
Concrete
Referring to tangible or specific objects and events, as opposed to abstract concepts.
Tangible Objects
Physical items that can be perceived by the sense of touch, as opposed to abstract concepts or ideas.
Abstract Concepts
Ideas that do not have a physical form, often complex and not directly observable, such as justice or freedom.
Encoding
The process by which information is transformed into a format that can be stored in memory.
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