For Years, Secret Brand Deodorant Has Run the Slogan, "Strong

question 53

Multiple Choice

For years, Secret brand deodorant has run the slogan, "Strong enough for a man but made for a woman." This is an example of what type of positioning?

• A)Positioning by doing the opposite
• B)Positioning by turning a disadvantage into an advantage
• C)Positioning as a leader
• D)Positioning with respect to use or application
• E)None of the above is correct.

---

Definitions:

Fixed Costs

Expenses that do not change in total as production volume increases or decreases, such as rent and salaries.

Safety Margin

The difference between the actual level of sales or production and the break-even point, measuring the cushion a company has before it incurs losses.

Break Even Point

The financial analysis term where total revenues equal total expenses, and there is no profit or loss.

Budgeted Revenue

The amount of income that a company plans or expects to generate over a certain period, often used for planning and performance evaluation purposes.