A Few Years Ago, Researchers Ran an Experiment Looking at the Influence

question 53

Essay

A few years ago, researchers ran an experiment looking at the influence of food sampling in stores on consumer behavior.The main independent variable was whether or not the test participant received a free in-store food sample (half of the participants received a free in-store sample of a small donut and half of the participants were given nothing).The main dependent variable was how much overall food the person purchased in the store.
Given what you know about perception and sensory marketing, what would you predict the main effect in this experiment to be? (In other words, what impact, if any, should an in-store food sample (vs.no food sample) have on
overall food purchases? Justify your answer.

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Definitions:

Discounted

The reduction applied to the face value or current price of an item or financial instrument, taking into account factors such as time, interest rate, and risk.

Rate of Return

The profit or deficit from an investment during a certain timeframe, represented as a portion of the investment's starting price in percentage terms.

Simple Interest

A financial term referring to a method of calculating the interest charge on a loan or investment based on the original principal amount, the interest rate, and the time the loan or investment is made for.

Guaranteed Investment Certificate

A secure investment that guarantees to return the principal plus interest at a specified rate over a fixed period.